INTRODUCTION LETTERS

There’s nothing like a first impression—but sometimes it takes a little more than a mere introduction to impress a potential client. Analysts estimate that it takes between four and seven contacts to connect with a client and make a sale. After all, a sale is not an event, but a process. Let this series of introduction letters work for you to demonstrate to your potential client why you are the best choice for his/her real estate needs.

1. Allow Me To Introduce Myself - Introduce yourself to new prospects. Let them know that you are local, highly respected, and that you believe in providing personal service now, and well into the future.
2. Your Real Estate Advantage - Remind clients that retaining you as their real estate professional will give them an advantage because the personal service you provide goes beyond the call of duty.
3. You're In Experienced Hands - Tell clients and prospects that your experience and willingness to consider their input will lead to successful results.
4. Results You Can Count On - Let your clients and prospects know that your knowledge, experience, and dedication always generate successful results.
5. You Ask—I Deliver - Assure prospects that you are dedicated to producing quick results while meeting their needs. Point out that your skills were refined through years of experience and that experience gives your clients an inside advantage.
6. The Advantage You Deserve - Lets the recipient know that you offer the experience and the resources necessary to provide your clients with the many advantages that are critical to their success.
7. The Perfect Choice - Remind prospects that real estate transactions are too complicated to undertake without the services of a professional. List the services you provide that make you the perfect choice.

GENERAL PROSPECTING LETTERS

Prospecting is more than just sending out a feeler to a potential client—it’s about extending yourself to that client in a way that perfectly illustrates your dedication to his cause, as well as demonstrating your motivation to providing him with excellent service. These letters are the tools you need to start prospecting effectively, and will enable you to expand your client base in a professional and impressive manner.

1. Free Comparative Market Analysis - Introduces you warmly to a potential prospect and extends an offer for a complimentary CMA. Even if he isn't looking to sell, it's best to stay on top of the market trends!
2. Neighborhood Listing Announcement - Lets the recipient know about a home in the neighborhood that is being put up for sale—and asks if he might know someone who would be interested in the property.
3. New Agent Announcement - It’s official: you’re a licensed real estate agent and it’s time to share the news! Introduces you to the recipient and includes your contact information.
4. New Agent Announcement - Explains that you’ve joined a new firm and that you’re thrilled to have the opportunity to offer your services. Establishes you as an agent with expertise.
5. Moving To A New Firm - Informs client of your move to a new firm and provides him with all of your new contact information. Demonstrates your desire to maintain contact with the client and your ongoing commitment to providing excellent service.
6. New Parents - Congratulates new parents on the addition to their family, and suggests that perhaps they might be interested in looking into a new property with more space. Asks if it’s time to purchase their dream home now that the family is growing!
7. Chamber Of Commerce Contact - Informs the recipient that you’ve learned from the Chamber of Commerce that he is interested in moving to the community. Establishes you as a warm, friendly and knowledgeable agent who can help with his relocation.

SLOW HOUSING MARKET PROSPECTING LETTERS

A slow housing market presents a variety of opportunities for individuals, families, and investors to capitalize on reduced prices, increased inventories, short sales, and foreclosures. The most successful real estate professionals are actively marketing to these distinct groups in order to increase their levels of transactions, thereby increasing their business’s revenues. Leverage these letters to demonstrate your experience and expertise within the real estate market in order to capture these purchase opportunities.

1. First-Time Homebuyers - Confirm that, while prices are down and inventory is high, first-time homebuyers have several advantages. Offer the additional advantage of your experience guiding first-time buyers through the entire process.
2. Move Up Buyers - When property prices are reduced, current property owners are often enticed to move-up. Send this letter to your past clients and encourage them to move-up!
3. Slow Housing Market - With inventories up and prices down, the current real estate market is prime for buyers. Inform your client base and your list of leads of the tremendous buying opportunities currently available.
4. Investors - With increased inventories and decreased prices, the current market presents a variety of capital generation opportunities for investors. Emphasize that today’s real estate market is prime to leverage the golden rule of investing—buying low and selling high.
5. Short Sales - With millions of home owners facing financial trouble, the usage of short sales is on the rise. Short sales offer the potential to buy a property at a price below fair market value. Inform your leads list of your ability to navigate the current rising short sale market.
6. Foreclosures - Millions of homes are expected to foreclose this year alone, presenting property buyers with the opportunity to capture their dream properties, first homes or investment properties at pricing below fair market value. Utilize this letter to inform your prospects of your expertise within this niche and ability to assist them in purchasing foreclosures.

EXPIRED LISTING PROSPECTING LETTERS

Expired listing letters can provide a wealth of potential clients. Farming expired listings is a great marketing strategy. These letters targeting expired listings enables you to make an introduction and explain why you are the best best choice for his/her real estate needs.

1. A Seasoned Professional Adds Value To The Sale - Let's your potential client know that when they choose to renew their listing with you, they are putting the sale of their most valuable asset in the hands of a seasoned real estate professional.
2. The First Key Ingredient To A Successful Sale - Explains to the potential client that a renewed listing with you will provide them with the first key ingredient for the successful sale of their home. You're armed with a winning strategy, that can help them accomplish their goals.
3. A Top Expert In Real Estate Sales In Your Area - You have it all; a broad base of potential buyers, familiarity with similar listings, and an intimate knowledge of the area. You will design an aggressive marketing strategy especially for them, when they list their property with you.
4. It's All About Service And Solutions - Introduces you to your potential client as a service oriented, highly motivated real estate professional with solutions. When they renew their listing with you, exciting results will follow.
5. No More Broken Promises - A results oriented real estate professional is what your potential client will gain when they renew their listing with you. No more broken promises, just a recipe for success.
6. I've Done My Homework On Your Home - You have already done the homework and know what it will take to make a successful sale for this potential client. When they renew their listing with you, the sale of their home will be your top priority.
7. I've Made A Difference For Others, I'll Do The Same For You - You can let this potential client know that a friend invited you to look into a way to help turn the sale of their home around. Now that the listing has expired, it's a great time to start fresh with someone who can provide results as is not afraid of the challenge.
8. The Sale Of Your Home Will Be My Top Priority - When a listing (belonging to another agent) expires, it’s time to move in and explain to the client that you’re the agent he needs to get the property sold. Expresses your dedication to individual attention and results.
9. Renewal Of Your Listing - When it’s YOUR listing that expires, it’s time to inspire your client and to assure them that their home WILL sell. Lets the client know that you have a few new strategies you’d like to try, and that you’re sure the home will sell soon.

FSBO PROSPECTING LETTERS

For Sale By Owner listings can provide a wealth of new contacts and potential clients for the tactful real estate professional who understands the challenges and offers FREE tips and helpful insights. This series of letters targeting FSBO listings enables you to make a gracious introduction and establish that all important first contact by presenting useful information on everything from marketing tips to organizing for an upcoming move. Why not establish that relationship so you will be the name they remember when their strategy changes?

The letters in this collection allow you to approach the potential FSBO client with information that showcases your expertise in a friendly and professional manner; opening the door by offering FREE No Cost/No Obligation marketing assistance that they haven't heard from anyone else before.

1. Free Comparative Market Analysis - Understanding market trends is a critical key to successful sales that many FSBO's may not be aware of. This letter allows you to make that important introduction in a helpful way by offering a Comparative Market Analysis and consultation at no obligation. Establishing yourself as a friendly advisor is a great way to get your foot in the door.
2. Marketing Tips - You know that marketing is everything, but the potential FSBO client may not have the experience they need to successfully market their home. Step in by lending some trade secrets that will open future doors, and set you up as the marketing pro they really need.
3. Getting Your Home Ready To Sell - That’s the question they’ll be asking after reviewing your friendly tips. This letter lets you subtly give information about preparing a home for sale that may send them running for an expert. You’ll be ready to assure them that if FSBO doesn’t work, you’re only a phone call away.
4. Conducting An Open House - Conducting an Open House is an essential marketing tool that takes careful planning and strategic thought. Sharing your tips for a successful Open House is one way to let a homeowner know that a successful FSBO listing requires the same marketing skills they would receive by retaining an expert.
5. Top Eight Home Showing Tips - Let the FSBO know how proficient you are at showing a home by sharing your best tips with them. Showing a home effectively takes personality and expertise. This letter showcases your ability to provide both in a friendly, consultative way.
6. Moving Tips - Remind the FSBO of the careful planning involved in achieving a hassle free moving day. There is a little more to undertake after leaving the closing table; packing, storing, cleaning, moving. Presenting these tips in a friendly, professional manner may just tip the scales in your favor as it becomes evident that the actual move itself also requires some time and thoughtful preparation.
7. Ten Most Forgotten Items - This is a gentle and subtle reminder that moving is in and of itself, a hectic endeavor. Important things find themselves left behind in the shuffle; bills, medicine, tools—important necessities to everyday life. When you send this checklist they’ll know you are the REALTOR® that thinks of everything.

OPEN HOUSE LETTERS

Open houses are a prime opportunity to increase the foot traffic through a given property. As a REALTOR®, your success in part will be determined by the success of your open houses. Utilize this series of letters to increase traffic and to follow up after the tour.

1. Agent-Only Open House Invitation - Focus on the features and benefits of a property listing to engage the interest of local agents, increasing their attendance for your open house.
2. Neighbor Open House Invitation 1 - An invitation for the recipient to be your guest at the Open House you are hosting in his neighborhood. Suggests that they bring along a friend who might be interested in the property.
3. Neighbor Open House Invitation 2 - Extending a formal invitation to the neighbors to attend an open house not only increases the foot traffic for the scheduled day, but often results in referrals of others who may have potential interest in the property.
4. Previous Visitor Open House Invitation - A great way to boost your revenue is to market to your previous list of Open House visitors. When you have a new Open House approaching, send them this letter to boost your foot traffic through the property.
5. Thank Visitor For Attending Open House - To capture additional business from Open House visitors who did not show interest in the given property, send them this letter to re-engage them in the house hunting process.
6. Notice Of Sale To Open House Visitor - Don’t let a sale get in the way of your next one. Send this notice of sale to all of the open house visitors to capture additional business from those who are still house hunting.
7. Open House Results - A great way to boost referrals is to provide top quality customer service. Send this letter to follow up with your home owner about their recent Open House’s results.

BUYER LETTERS

It has never been easier to maintain a friendly, professional relationship with your client. These letters will take you through the entire buyer process, from the initial consultation and first appointment to the follow up after closing. From thank you letters to closing reminders, your ability to communicate well will allow you to shine from beginning to end. Long after the sale is finished, your clients will remember your genuine caring tone and professional attitude every step of the way.

1. Follow Up With A Personal Touch - Now that a potential client has spoken with you on the phone regarding their home buying needs, follow up right away with this letter that lends just the right personal touch.
2. Relocate With The Help Of An Expert - When a potential buyer contacts you regarding an upcoming relocation, you can provide more than information. You can set yourself apart as a relocation expert.
3. Appointment Reminder - Thank your potential buyer for setting an appointment with you and give them all the pertinent details; a friendly reminder of your scheduled meeting date and what to expect on their first appointment.
4. Follow Up After First Showing - It's rare that a potential buyer finds their dream home the first time out. Send a reassuring follow up to let them know that you were taking notes and will be sending future listings now that you have a better feel for what they're looking for.
5. Keep The Momentum Going With Your Potential Buyer - This great follow up letter lets your potential buyer know that you are willing to go the extra mile to find the right home for them. From gathering extra information to chasing new listings, you are motivated to keep going.
6. It's Closing Time - Make sure your client has all the details they'll need to conduct a smooth closing.
7. Best Wishes In Your New Home - Send your warmest regards after concluding the sale.

SELLER LETTERS

While in the process of selling a house, the homeowner truly craves attention and communication from his or her real estate agent. With that in mind, we've created letters that will enable you to easily and effectively maintain contact with your clients throughout the selling process.

Additionally, these letters will allow you to begin building a strong relationship with your client, which will keep your services in the forefront of the client's mind during the sale and well afterward, and which can result in referrals!

1. Helpful Selling Tips - A letter to keep the lines of communication open, and to provide your seller with a list of quick, easy tips that will help them to increase the value and desirability of the home.
2. Optimism Is The Key To Success - Perhaps it’s taking a while to find a buyer for the home? This letter reassures the client that for every home, there is a perfect buyer—and encourages the client to remain optimistic.
3. Let's Talk About Pricing - A subtle yet professional—and persuasive—letter that suggests to your client that he or she may want to consider lowering the asking price of the home in order to increase the chance of the sale.
4. Congratulations On Your Contract - A letter congratulating the client on receiving a contract for the sale of the home, and sharing your excitement that the goal has nearly been achieved. Also includes a handy list of tips to help prepare your client for moving.
5. Thank You For Everything - A thank-you letter to express your appreciation to the client for a rewarding experience throughout the selling process. An opportunity for you to express your well-wishes for the client, and for you to remind him or her that you are always available should they need assistance in the future.
6. Let Me Notify Your Family And Friends - Congratulate client on the sale of his home and offer to send out professionally-created postcards with his new contact information to all of his family and friends.

HOME STAGING LETTERS

Staging a home, or showing it off to highlight every asset, doesn’t have to be an expensive proposition. It’s something every home seller can do on any budget. And almost every real estate professional will agree: a carefully staged home spends less time on the market and is a pleasure to show!

The Staging Series offers friendly tips, advice and proven methods to make every home more marketable. One of the toughest obstacles agents have is sitting down with a homeowner and telling them the truth about cleanliness, odors, paint color choices, worn carpet and furniture arrangements - and many other sales-killing disasters! This series of letters can help avoid those awkward conversations.

1. Top Ten Home Staging Tips - Your client will love this information-packed letter. It’s a friendly way to introduce them to staging and includes tips from the pros that every client really should know!
2. Top Seven Sales Killers That May Keep A Home On The Market - This letter will come in handy and pay for itself again and again! It’s perfect for any phase of the sales process and it reinforces your good advice about improving a home’s appearance. 
3. Curb Appeal - Make The Best First Impression - First impressions are everything in our business! This letter covers it all—from landscaping suggestions to pressure washing.  It’s the ideal way to help you and your client increase traffic.
4. Transforming A Room With Paint - Professional stagers love to transform a room with paint.  This note offers tips on color choices and other useful do’s and don’ts to turn their favorite room into a decorator showpiece!
5. Fragrance, Smells, And Odors - This tactfully written letter offers friendly words about the way buyers perceive a home when it comes to unpleasant odors.  But it also offers no-nonsense, valuable tips for getting rid of those stubborn smells—a must-have for every agent!
6. Create Appeal By Maximizing Space And Minimizing Clutter - Another winning letter in the series!  It helps clients understand the value of space and explains how to get rid of the junk and clutter.  It’s also a perfect way to send a little nudge to those who may have a little too much of everything!
7. Ten Best Do-It-Yourself Tips For $100 Or Less - Weekend warriors and other DIY fans will love this money-saving letter.  When hiring a professional house stager is out of the question, clients will appreciate this list of practical ideas and insider tips on decorating.  Let clients know you’re aware of their budget concerns—then wait for the “thank you” calls!        

REFERRAL LETTERS

A referral is one of the most valuable lead types for your real estate business. Referral leads are more cost effective, convert at a higher rate and are less labor intensive. Yet, many businesses fail to ask their valued customers for referrals. Utilize these letters to solicit referrals from your customers and contacts, so that you can grow your business more effectively and efficiently.

1. Request Referrals Just After Closing- Take the opportunity to ask for referrals following every recent closing!
2. Request Referrals From Past Clients 1 - Request referrals from past clients to enhance your business’s bottom line.
3. Request Referrals From Past Clients 2 - Reach out to your valuable list of previous clients to build a list of new possibilities!
4. Request Referrals From Past Clients 3 - Expresses your appreciation in serving as their REALTOR® and would be honored to have the opportunity to offer services to their friends or colleagues.
5. Request Referrals From Family And Friends - Leverage one of your business’s most valuable assets, your client base, and send this letter to request referrals.
6. Request Referrals From Open House Visitors - Don’t forget to leverage the referral opportunity you have after each Open House—the list of visitors!
7. Request Referrals From Mortgage Brokers - Create professional synergies with mortgage brokers to create a powerful referral network.
8. Request Referrals From Professionals You Refer - A way to compliment your local mortgage broker, carpet cleaner, lawn service provider, etc. by letting them know that you refer them to your clients, and asking them to return the favor!
9. Request Referrals From An Acquaintance - Leverage networking contacts to build a referral based business!
10. [CLIENT NAME] Suggested I Contact You - When another client or associate has referred you to a new individual, this letter establishes contact and lets them know who has recommended you. Establishes credibility and is an excellent method of first contact.
11. [REAL ESTATE COMPANY NAME/REALTOR] Referred Us To You - Lets the client know that you’re aware of his choice to move to the area, and extends a friendly offer to assist with his relocation in whatever way he might need.

APPOINTMENT LETTERS

Receive a variety of appointment letters that cover many common situations.

1. Request An Appointment From A Referral - Contacting referrals should be done with care, professionalism, and acknowledgement of your relationship with the referring party.
2. Request An Appointment Following A Cold Call - Cold call follow-ups are critical to a REALTORS® success.  Use this easy-to-personalize follow up letter to request an appointment.
3. Postpone Appointment - Although it is never a good idea to postpone a schedule appointment, occasionally the unavoidable happens.  Notification of the postponement should be prompt, courteous, and apologetic.
4. Cancel Appointment - Cancelling appointments now and then is inevitable.  Advising the client or prospect of the need to cancel should be done as soon as possible.  While an apology is in order, the door should always be left open for future appointments.
5. Appointment Reminder - With everyone so busy and schedules so full, reminding a client or prospect of an upcoming appointment demonstrates professionalism and courtesy.  Reminders are a great service and may prevent an embarrassing situation over a forgotten appointment.
6. Apologize For Being Late To Appointment - Sometimes events beyond your control cause you to be late for an appointment.  Even though you apologized in person upon arrival, following up with a note of apology shows your professionalism and appreciation.
7. Follow Up After Appointment - Regardless the success of an appointment, a follow up is always in order.  A good follow up may sway someone who is on the fence.  A good follow up can confirm the new client has made a wise choice.

THANK YOU LETTERS

Everyone appreciates the expression of gratitude, and this is particularly true in the real estate business. Taking the time to thank a client for his loyalty, his interest, his referral, or his time is an excellent way to demonstrate the kind of caring and attentive real estate professional that you truly are. These thank you letters will go a long way toward not only expressing your gratitude, but your professionalism and dedication as well.

1. Thank You For Your Inquiry - Expresses to the potential client that you know he has many agents to choose from and that you are deeply appreciative of his interest in your services. Invites him to contact you to discuss his needs further.
2. Thank You For The Meeting - Thanks the client for sharing his valuable time with you and tells him how much you enjoyed meeting with him. Expresses your deep enthusiasm toward working with him!
3. Thank You For Your Listing 1 - Say thank you to your newest client.
4. Thank You For Your Listing 2 - A general thank you letter to begin the process of relationship-building and to let your client know that you are always available. Establishes you as a caring, committed REALTOR® who is devoted to the sale.
5. Thank You For The Compliment - When someone pays you or your business a compliment, reach out to let them know how much you appreciate it!
6. Thank You For Your Suggestion - Don’t just let a suggestion or piece of feedback go unnoticed, let the individual know that you have received it and that you appreciate their thoughts.
7. Thank You For Your Hospitality - When a client provides you with hospitality, send this thank you note as a sign of your appreciation.
8. Thank You For Your Business - After completing a sale with your client, this letter lets him know how much you appreciate his business and truly enjoyed working with him. Should he ever need assistance in the future, you will be more than happy to help!
9. Thank You For The Gift - Send a thank you note when someone sends you a gift!
10. Thank You For The Referral 1 - Thanks the recipient for referring a new client and lets him know how much you enjoyed meeting with the individual that he referred. Assures him that the person he referred will receive your finest care and service.
11. Thank You For The Referral 2 - Nothing is more valuable to your business than a referral! Send this letter out to acknowledge your receipt of the referral as positive reinforcement, in hopes that you will gain more in the near future.

SENTIMENT LETTERS

There are life events that everyone experiences at one time or another. When one or more of those events happen in our clients' lives, we often want to share a note to offer congratulations, encouragement or a simple word of support. But expressing the right sentiments to clients can be a difficult thing to do for many real estate professionals.

This series of letters is carefully designed to deliver the perfect sentimental expression for nearly all of life's occasions—from the wonderful celebration of a wedding or birth to the inevitable loss of a loved one. The words are personal and warm, yet appropriate for formal and informal business relationships.

With the Sentiment Series, every client is bound to appreciate your thoughtfulness.

1. Get Well - Here’s a great letter that will brighten someone’s day during an illness or injury. It’s also a lovely way to let a client know you’re there if they need you.
2. Sympathy - This warm note is a perfect way to express condolences to client. Let them know they are in your thoughts and prayers when they experience the loss of a loved one.
3. Encouragement - There are times when we are all at a loss for when a client is experiencing a difficult time in life. This letter is sure to convey thoughtful sentiments and lend a little cheer.
4. Birthday - Everyone loves a birthday greeting! Clients of all ages will love receiving this warm note when you remember their special day.
5. Engagement - Share your excitement and congratulate the newly engaged couple on their happy news!
6. Wedding - Like an engagement, this occasion is even more reason to let a happy couple know how delighted you are for them. The newlyweds will appreciate this thoughtful gesture.
7. Job Promotion - Congratulations are definitely in order here! Recognize your client’s achievements and tell them how happy you are for their good fortune.
8. New Job - It’s a tough job market out there! When a client lands a new job, it’s time for a congratulatory letter that sends them off to a new venture with the best of wishes!
9. Graduation - Every new graduate will appreciate hearing, “Well done!” This note is a sincere expression of congratulations.
10. Birth Or Adoption - Share the joy of a new family member, whether by birth or adoption, with this thoughtful note. It’s an ideal way to say “Welcome to the world!”

MAINTENANCE LETTERS

These letters are designed to develop and maintain a lasting relationship with your former clients. This will demonstrate your dedication to excellent service and will keep you in the forefront of your clients’ minds when it’s time for them to make referrals!

These letters have been carefully crafted to allow you to maintain contact throughout an entire year. Topics are relevant to each month; you can begin sending letters at any time of year and can easily keep track of which letters you have already sent! In addition, this series includes a special bonus: a free introductory letter that will inform your clients of your appreciation!

1. Introductory Letter - Introduction To Yearly Maintenance Series - Lets the client know that even though the sales process is complete, you’d like to stay in touch. Informs him that you’ll be sending a handy letter each month with helpful household tips!
2. January - Handy Tips For The Do-It-Yourself Homeowner - Lets the client know that you’re thinking about him, and includes five practical and useful tips for do-it-yourself projects around the home.
3. February - Five Fun Home Improvement Projects - Continues to maintain communication with your client while providing him with five quick and easy project ideas that he might find enjoyable and beneficial to the home.
4. March - Get Ready For Spring Cleaning - Talks about how spring cleaning can actually be a fun task, and provides some helpful tips for the most enjoyable and efficient spring cleaning possible!
5. April - Maintain Those Rain Gutters - The rainy season is coming, and this letter encourages your client to take care of his rain gutters before any problems can arise—and includes step-by-step instructions to do it!
6. May - Five Ways To A Luxurious Lawn - Talks about the joys of a beautifully landscaped and manicured lawn, and how to get one! Includes five excellent tips gleaned from landscape professionals.
7. June - Keeping Cool In The Summertime - In the hot summer months, everyone likes to stay cool, and this letter includes some valuable tips for keeping cool and saving money on your energy bill!
8. July - Summer Home Care - Encourages the client to take advantage of his free time during the summer and to tackle a few fun projects that will beautify and increase the value of his home!
9. August - Fun Summertime Activities For Homeowners - Includes a list of fun, kid-friendly activities that will enable the client to fully enjoy and show off his new home to friends and family!
10. September - Getting Your Home Ready For Holiday Visitors - A few tips to help the homeowner get his home prepared ahead of time for upcoming holiday visits, leaving him more time to relax when it’s time for company to come!
11. October - Are You Ready For Winter? - Offers advice in regard to preparing the home for the colder months to come, including checking the roof for repairs, cleaning the chimney and more!
12. November - Energy-Saving Tips For The Colder Months - Tips include checking the insulation around doors and windows, programming the thermostat timer to get the most out of energy usage and more!
13. December - Make Your Home Light, Bright & Cheerful - Includes five fun tips to brighten up the home and make it beautiful and cozy for the holidays! A fun and informative letter for your client.

1. Safety Tips For The New Homeowner - Wishes the client a warm welcome in his new home, and includes seven handy tips that new homeowners are sure to appreciate—and to find very useful!
2. 10 Ways To Cut Your Energy Bill - Everyone likes to cut costs, and this letter includes 10 tried-and-true methods for decreasing energy costs. Your client will be pleased with these helpful and money-saving tips.
3. Easy Ways To Improve Curb Appeal - Your client will love these suggestions for improving the appearance—and value of his beautiful new home. Tips include landscape advice, lighting ideas and more!
4. Homeowner's Declaration Of Independence - First letter of a three-part series discussing the negative impact of clutter in your life. Begins talking about resisting the temptation to buy unnecessary items that will end up as clutter!
5. Winning The Clutter Wars, Part 1: What's Clutter? - Discusses the criteria for what actually comprises clutter. Gets the client in a mindset for thinking about disposing of his unwanted/unused items!
6. Winning The Clutter Wars, Part 2: Be Ruthless - Gives him a plan of action for addressing clutter, along with a manageable solution to sorting it out, saving the good stuff and disposing of the things he simply doesn't need.
7. Do's & Don'ts Of Watering Your Lawn - Handy tips to help the new homeowner achieve a lush, green lawn without spending all of his free time out in the yard!
8. Quick Tips For Painting Interiors - Painting can feel like an overwhelming project, but it doesn't have to be so daunting! With the eight excellent tips included in this letter, your client will be able to address indoor painting like a pro!
9. Did You Know....? - This letter is a lot of fun, yet still includes informative and useful information that your client will appreciate! Includes innovative uses for regular products, such as using olive oil to clean greasy hands!
10. Helpful Hints For Indoor & Outdoor Plants - This letter offers 10 fantastic ideas that your client can use to keep all of his plants green and healthy! Even if he doesn't have a green thumb, these tips are sure to come in handy.
11. Safety Tips For Your Home - It’s easy to overlook the simple things sometimes, and this letter addresses a few common oversights that could be dangerous. Your client will appreciate your thoughtfulness and concern.
12. Using Your Old Stuff To Create A New Room - Offers some inspiring suggestions for revamping the interior design of any room. Also lets the client know that he can find all of the tips in this series on your Web site!

HOLIDAY LETTERS

There’s no substitute for friendly and thoughtful correspondence, and the holidays offer an excellent opportunity to communicate with existing or potential clients! These specially crafted holiday letters will allow you to extend a courtesy to your clients or prospects while establishing or maintaining communication with them! It’s a fun and festive way to make the most out of the holiday seasons.

1. New Years - Includes fun and informative information about the traditional New Year’s song, “Auld Lange Syne,” and also lists the song’s complete lyrics! A great way to wish your client a Happy New Year.
2. New Years 2 -Auld Lang Syne may be the tradition, but in this letter, the recipe included is anything but traditional! Say Happy New Year’s with a greeting that will wow everyone. The Chocolate Eggnog recipe is one of things every reveler should experience!
3. Valentine's Day - Offers a reminder to do something special for your loved ones on Valentine’s Day, and includes a few creative suggestions for unique ways to show them that you care (as well as an awesome cookie recipe).
4. Valentine's Day 2 - One of the best expressions of Valentine’s Day sentiment is through cards, letters and of course, poetry. This letter includes three short favorites to clip and post or share. Even the hardest hearts won’t be able to resist these charmers. And they’re appropriate for everyone!
5. St. Patrick's Day - This letter provides some fascinating historical facts about the real St. Patrick, as well as a delicious recipe for St. Patrick’s Day punch! Your clients will enjoy learning about the holiday, and will definitely enjoy the punch!
6. St. Patrick's Day 2 - A little luck o’ the Irish will put a smile on the face of the most serious clients. The recipe included for Shamrock Punch is a favorite of young and old leprechauns. And it’s so delicious; it’ll be gone before you can say Happy St. Patrick’s Day!
7. Easter - Shares a few interesting points about what Easter means to different people and points out that Easter, to most, signifies a time of new beginnings. Also includes a delicious recipe for glazed ham!
8. Easter 2 - What would Easter be without the Easter egg? This letter provides some of the most amazing ways to to color those coveted eggs—naturally, safely and beautifully! The array of rainbow colors will delight you!
9. Mother's Day - This letter tells the charming story of the first Mother’s Day and includes a number of fantastic suggestions to help your client treat his mother to an extra special day!
10. Mother's Day 2 - Make Mom feel special by remembering her on her special day. This letter includes a handy gift guide that names the Top Ten favorite gifts of Mom’s throughout the ages and other thoughtful ideas that are often overlooked.
11. Father's Day - Filled with interesting fun facts, this letter relates the tale of the origins of Father’s Day, as well as providing several great ideas for making the day extra special for dear old dad.
12. Father's Day 2 - Dads are going to love this letter. It’s filled with heart-warming thoughts and a recipe for what most Dads do best … grill! The Firecracker Salmon dish is spicy, sweet and simple to make.
13. Labor Day - This letter includes an interesting recounting of the history of Labor Day, including why we call it labor day when everyone has the day off! Encourages the client to enjoy the holiday and to get some much-deserved rest.
14. Labor Day 2 - The last picnic of the season is a great occasion to whip up this delicious recipe for All American Apple Dumplings. They’re so good, you may want to make two batches - - one for home and one for the picnic!
15. Independence Day - While most Americans are pretty familiar with the story of Independence Day, this letter serves up some unknown and fascinating fun facts about the holiday!
16. Independence Day 2 - What better way to celebrate the birthday of the good ole USA than with a summer gathering of family and friends? The crowd-pleasing potato salad recipe enclosed is perfect for a Fourth of July picnic or any time of year!
17. Thanksgiving Day - Talks about the importance of counting your blessings, and includes a sensational recipe for special sweet potato/pecan bake! Not only will your clients appreciate your thoughtful letter, they’ll love the recipe!
18. Thanksgiving Day 2 - Turkeys, pumpkins and football rule the day! But this warm letter offers a thoughtful reminder to remember to give thanks for our abundance - plus, there’s a special recipe for Cranberry Sauce that no turkey should be served without!
19. Christmas - This is a simple, yet effective letter that will let your clients know that you’re thinking about them during the Christmas season. It’s an easy way to spread some holiday cheer to your clients and prospects!
20. Christmas 2 - Christmas is a celebration that is all about giving. And in that spirit, we’ve added two recipes - - one for a delightful potpourri to give or keep, the other for a yummy snack mix in the colors of the season, also great for giving and sharing.