Expired Listing Prospecting Letter

Dear [NAME],

I noticed that you have previously placed your home on the market and that your listing expired without a successful sale. I would like to take a moment to introduce myself, as I would very much like to see that turned around for you.

As a [REALTOR®/AGENT/BROKER], I am very familiar with your area. I have completed many successful sales in the vicinity of your home and feel certain that I can help you accomplish your goals regarding the sale of your property.

Of course, we all know that a successful sale requires a successful plan. I have a well established base in your area and am prepared to sit down with you and share some things your previous agent may have missed.

Selling your home is one of the most important financial decisions you can make. Normally, one’s home is their most valuable asset. There are key ingredients in devising a marketing strategy that will help insure that you receive the full financial potential available to you through the sale of your home. In addition, that same well planned strategy can minimize the amount of time your home is on the market. The first key ingredient is to select the right [REALTOR®/AGENT/BROKER].

I would love to have the opportunity to sit down with you to present a marketing plan that I know will produce great results for you. Please contact me on my cell phone at [PHONE]. Having viewed your previous listing and your property, I am certain that you will be satisfied with the outcome of our meeting.




Thank You For Your Inquiry Letter

Dear [NAME],

Many thanks for expressing an interest in my services. I realize there are numerous [REALTORS®/AGENTS/BROKERS] you might have chosen so I greatly appreciate the opportunity to fulfill your real estate needs. I would consider working with you to achieve your goals both an honor and a privilege.

Feel free to contact me anytime at [PHONE], or visit my Web site at [WEB ADDRESS] for more information.

I truly look forward to fulfilling all of your real estate needs!




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Home And Garden Articles

A Homeowner’s Toolkit
Attracting Birds To Your Backyard
Backyard Summer Entertainment Ideas
Build Your Own Deck – Choosing The Right Material
Building A Home Theater
Can A Bathroom Remodel Increase Your Home’s Value
Childproofing Your Home
Choosing The Best Lighting For Your Space
Clean Your Home In 15 Minutes A Day
Cleaning Tips And Tricks
Cut Your Cooling Costs With These Money-Saving Tips
De-Clutter Your Kitchen
Decorating For Men – Creating A Man-Friendly Space
Decorating For Small Spaces
Decorating Ideas For Boys’ Rooms
Decorating Ideas For Girls’ Rooms
Decorating With Plants
Defining Distinct Spaces In A Large Room
Do-It-Yourself Pest Control Tips
Family Three-Day Home Emergency Kit
Garage Sale Tips And Tricks
Getting Your Garden Ready For Winter
Give Your Front Porch A Style Makeover
Give Your Old Furniture New Life
Green Laundry Tips – Save Money And The Environment
Hanging Pictures 101
Home Safety Tips
Home Security Tips
Home Theater Tips And Tricks
Hot Decorating Tips
Hot Tub Purchasing Tips
How And When To Prune Roses
How To Care For Your Lawn
How To Choose The Perfect Grill
How To Start A New Garden
How To Successfully Set Up A Freshwater Aquarium
Ideas For Organizing Your Garage
Is A Pool Right For Your Property
Kid-Friendly Décor Adults Will Love
Landscaping Design Tips
Maintaining Air Quality In Your Home
Maintenance Tips For Your Home
Make Gardening A Family Affair
Mood Lighting With Tiki Torches
Patio Decor Ideas
Pet Safety In Your Home
Quick Décor Updates On A Budget
Safety Tips For Barbeque And Grilling
Sealing Your Windows And Doors Against Leaks
Setting Up A Home Office
Simple Ways To Add A Splash Of Color To Any Room
Solar Lighting For Your Yard
Start A Kitchen Herb Garden
Storage Ideas For Outerwear
Storage Solutions For Your Child’s Toys
Strategies To Reduce Dust In Your Home
Swimming Pool Safety Tips
Ten Most Forgotten Items During A Move
Ten Things Every Gardener Should Know
The Best Ways To Reduce Your Water Bill
The Earth-Friendly Cleaning Products In Your Pantry
The Latest In Window Treatments
Tips For Choosing New Flooring
Tips On Saving Energy And Money At Home
Tips On Setting Up Your Outdoor Music System
Tips To Make Your Move Easier
Top Five Ways To Ruin Antiques
Unclutter Your Home In Ten Easy Steps
Use Flowers To Add Color To Your Home
Using Bright And Bold Paint Colors
Using Your Fireplace Safely
Water Features For Your Yard
Watering Your Lawn The Right Way
Ways To Make Your House Smell Good
Ways To Reduce Your Heating Bill
Your Home First Aid Kit – Ten Must Haves

Home Buying Articles

A Home For All Seasons – Year-Round Considerations
A Nice Home Or A Nice Neighborhood – Which Matters More
A Single Woman’s Guide To Homeownership
Benefits Of Home Ownership
Buying A Fixer-Upper – Are You Ready For The Work
Buying A Foreclosed Property – What You Should Know
Buying A Home Long Distance
Buying A Home That Can Grow With Your Family
Buying A Home With Bad Credit
Buying Verses Renting A Home
Buying Your First Home
Choosing A REALTOR You Can Trust
Crime Statistics – What You Need To Know About Your New Neighborhood
Earnest Money Deposit
Examining A Home Objectively – What Matters And What Doesn’t
Finding A Neighborhood With Great Schools
Finding Your Perfect Home
Getting To Know The Neighborhood Before Buying A Home
Hiring A Home Inspector
Home Buying Checklist
Home Buying Negotiating Tips
Home Listing Terms To Know
Home Warranty
Homeowner’s Associations – What You Need To Know
How Much House Do You Need
How Much Yard Do You Need
How To Handle A Bidding War
How To Handle A Motivated Seller
Is An Income Property Right For You
Making An Offer – Negotiating Your Buying Price
Negotiating Contract Contingencies From The Seller
Neighborhoods Undergoing Revitalization – Risks And Benefits Of Buying
Recognizing Risk Factors In A Property
Selecting Homeowners Insurance
Should You Consider A Condominium Or Townhome
The Perks Of New Construction
Things Needed After Purchasing A Home
Things To Consider About A Home’s Location
Things To Consider When Downsizing To A Smaller Home
Things To Take With You House Hunting
Tips For Finding Kid-Friendly Neighborhoods
Understanding Buyer Closing Costs
What A REALTOR Can Do For You As A Buyer
What Is A Property Survey What To Consider Before Buying An Older Property
When To Consider Raising Your Home Buying Budget

Home Selling Articles

Are Your Neighbors Affecting Your Home’s Value
Avoid The Most Common Mistakes When Selling Your Home
Choosing A Selling REALTOR
Choosing The Right Listing Agreement
Closing Costs – Should You Agree To Pay Them
Creating Curb Appeal
Eight Things To Consider Before Listing
Five Steps To Holding A Successful Open House
Five Things You Should Put In Storage While Selling Your Home
Getting Your Home Ready To Sell
Home Seller Disclosure Obligations
Home Selling Checklist
Home Staging – Should You Hire A Professional
How Long Should You Keep Your Home On The Market
How Often Should You Hold An Open House
Marketing Tips
Negotiating With A Buyer
Pricing Your Home To Sell
Protecting Your Privacy While Your Home Is On The Market
Quick Clutter Fixes For Unexpected Showings
Quick Low Budget Fixes That Can Help Sell Your Home
Repairs To Make Before Selling Your Home
Sell Or Remodel – Which Is Right For You
Sell Your Home Fast – Five Tips To Get A Fast Sale
Selling A Home When You Have Kids
Selling A House With Pets At Home
Selling An Income Property – Things To Consider
Selling From A Distance
Selling Your Home – Why You Need A REALTOR
Selling Your Home During The Holidays
Selling Your Home In A Buyer’s Market – How To Maximize Your Profit
Short Sales – What They Are And How They Work
Should You Be Present During Showings
Should You Show An Empty Home
Simple Ideas To Make Your Home More Welcoming To Buyers
Staging An Open House That Won’t Cost You A Fortune
Ten Tips To Successfully Market Your Home
The Downside To A Sale By Owner
The Home Remodels That Will Most Increase Your Selling Price
Tips For Your Listing Photographs
Top Ten Home Showing Tips
What Are Lockboxes
What Season Is Best To Sell
When Is The Right Time To Reduce The Price
When Should You Accept A Low Bid
When To Cancel Your Homeowners Insurance

Financing Articles

A Reverse Mortgage – Is It Right For You
All About Home Equity Loans
Applying For A Joint Mortgage Loan With Your Spouse
Avoiding Mortgage Fraud
Balloon Payments – What They Mean To You
Bridge Financing – What Is It
Buying A Home With Past Credit Problems
Calculating Your Monthly Mortgage Payments
Can You Buy A Home With No Down Payment
Common Home Financing Terms Explained
Do You Really Need A Broker
Equity And Refinancing
FHA Loans – What They Are And Who Qualifies
Financing For New Construction
Finding A Mortgage Broker
Finding The Best Fit For Your Mortgage
Finding Your Credit Rating
First Time Buyer Loan Tips
Fixed Mortgage Vs. Variable Rates – Which Is Right For You
Getting A Second Mortgage
How Much Can You Afford To Finance
How Much Cash Will You Need To Close
How Much House You Can Afford
How To Buy A Home With A Low Down Payment
Improving Your Credit To Get A Loan
Insurance / Property Taxes – Should You Add Them To Your Mortgage Payment
Interest Only Loans – What You Should Know
Negotiating An Owner Financing Purchase
Paying Off Your Mortgage Faster
Protect Yourself From Unexpected Mortgage Loan Adjustments
Recognizing Predatory Mortgage Lenders
Refinancing After Divorce
Shopping For The Best Home Loan
Step-By-Step Guide In Obtaining A Home Loan
Taking Advantage Of Low Interest Rates – Should You Refinance Your Mortgage
The Advantages Of Pre-Approval
Things You Need When Applying For A Home Loan
Tips For Getting Your Down Payment Faster
Tips For Qualifying For A Better Interest Rate
Types Of Home Loans
Understanding Interest Rates
Understanding The Closing Process
What Are Jumbo Loans
When You Should Consider Applying Singly Instead Of Jointly
Why You Should Avoid Subprime Lenders
Will You Qualify – What You Need To Get A Mortgage

Holiday Articles

A Mother’s Day Menu Your Kids Can Prepare
A St. Patrick’s Menu That Your Guests Will Enjoy
Budget Christmas Gifts For Teachers
Celebrating New Year’s With Young Children
Christmas Decorating Ideas
Christmas Light Safety Tips Christmas Morning Meals
Create A Romantic Dining Room For Valentine’s Day
Create A Spooky Yard For Halloween
Create Kid-Safe Jack O Lanterns
Creative Ways To Say I Love You On Valentine’s Day
Decorating For Christmas The Green Living Way
Decorating For Thanksgiving Using The Bounty Of The Season
Decorating For The Fourth Of July – Show Your Patriot Pride
Easy Easter Decorating Ideas
End Of Summer Labor Day Getaway Ideas
Fabulous Homemade Halloween Costumes
Father’s Day Gift Giving Ideas He’ll Love
Fun Father’s Day Surprises For Dad
Halloween Safety Tips
Hanukkah Decorating Ideas
Have Some Fun With Easter Eggs
Healthy Valentine’s Treats
Holiday Meal Ideas You Can Prepare Ahead Of Time
Homemade Christmas Decorations
Host A Chinese New Years’ Party
How To Host A Fun And Safe New Year’s Party
How To Make The Fourth Of July Fun For Kids
Indoor Egg Hunts For Rainy Easters
Is A Real Christmas Tree Right for You
Memorial Day Picnic Menu Ideas
Mother’s Day Brunch – Decorating And Menu Ideas
New Year’s Eve Decorating Ideas
Planning A Fun Fourth Of July Block Party
Planning The Perfect Easter Egg Hunt
Planning The Perfect Memorial Day Barbeque
Preparing Your Home For Holiday Guests
Safety Tips For Fourth Of July Fireworks
Simple Mother’s Day Crafts Kids Can Make
St. Patrick’s Day Ideas For Family Fun
Thanksgiving Menu Ideas
The Right Christmas Wreath For Your Front Door
Tips For The Perfect Turkey
Valentine’s Day Crafts For Kids
Veteran’s Day Ideas For Kids
Ways To Thrill Mom On Mother’s Day

See sample articles below.

Home And Garden Article
Start A Kitchen Herb Garden

There is nothing like fresh fruits and vegetables from your own garden to give your health and taste buds a treat. Starting a kitchen herb garden is a great and easy way to give your food the fresh taste of summer all year round, and it is easy and inexpensive, too!

Pick A Spot That Gets Good Light

Most herbs require a good amount of sunlight to grow, so choosing a spot where they get direct light is important to making sure your herbs flourish. If your kitchen doesn’t get sufficient light, consider moving your herbs to a room that gets better light or purchasing an indoor herb garden kit that has a grow lamp.

Choose A Good Selection Of Herbs

While there are great herb garden starter kits that offer a useful selection of herbs, if they are not herbs you use often in cooking they are probably not the best choice. Also be sure you choose herbs that are compatible with the kind of light available in your space.

Know The Right Conditions For Growth

As mentioned, herbs need a considerable amount of sunlight, but they also require rich moist soil to grow to their full potential. Having your indoor herb garden by the kitchen sink is ideal. Also, making sure the soil gets proper drainage by planting herbs in pots with draining holes and adding stones to the bottom can make a big difference.

To Fertilize Or Not

There are a number of resources on indoor herb gardens that recommend you use fertilizers to give your herbs the maximum growth potential. However, there are many great natural choices that will not affect the taste or nutritional value of your herbs, and are better for the environment.

A kitchen herb garden is a great way to boost the nutritional value and taste of your food, and will bring some of summer’s taste and feel into your home all year!

Home Buying Article
Buying A Home That Can Grow With Your Family

If you are a first time homeowner, or are purchasing a home after a major life change such as marriage or having children, what should you consider to be sure your new home can grow with your changing family? The time and effort that go into purchasing and decorating a new home, not to mention finding it in the first place, means that you’ll want to ensure that your home will be right for you and your family for years to come. So what should you look for in your new home so that it will give you enjoyment and be functional both now and in the future?


Though a cute two-bedroom home may be right for a newlywed couple, this type of space will likely soon be outgrown if there are any children in your future or if you and your spouse like to entertain. You will also want to consider the number of bathrooms and the facilities in them. Having only one toilet or shower can certainly put stress on a growing family.


Special features of a home, such as a finished basement, central air, and a large yard can make your home a more functional and enjoyable space, especially if you have or are considering starting a family in the near future. You may also want to consider the age of the home you purchase and its features or appliances, as this may lead to future costs that may put stress on your financial situation at a time when one spouse may be at home caring for the children.


Location is also an important consideration when choosing a home that can grow with your family. Choosing a safe neighborhood is always an important point when selecting a family home, but you will also want to consider the proximity of good schools, community centers, and shopping. Also, facilities such as parks and libraries can make a neighborhood truly a great place for families. You may also want to consider the demographics of the area in which you are purchasing in order to be sure it is a match with your values.

As the old adage goes, home is where the heart is, and choosing a family home that is right for your family can really make all the difference in having a happy, fulfilling, and safe family life.

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