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Slow Housing Market Prospecting Letter


Dear [NAME],

Now is the best time to buy a home!  When property prices decline, opportunities to capitalize present themselves.  Today is a buyer’s market.

I have the expertise required as a [REALTOR®/AGENT/BROKER] to help you locate your ideal property.  Not only do I have a tremendous amount of industry experience, but I also have a firm grasp on the opportunities currently presented within this suppressed real estate market.

I will walk you through the entire buying process, taking time to carefully listen to your real estate wish list.  I will present you with options, working in a proactive manner, to enable you to find the property that exactly matches your list of criteria.

Now is the time to buy!  Real estate prices will not stay suppressed over the long term.  Don’t let this opportunity pass you by!

I am available to work with you during the entire real estate buying process, and look forward to the opportunity to work with you.  For more information, you can visit my Web site at [WEB ADDRESS], or you can feel free to call me directly at [PHONE].




Expired Listing Prospecting Letter


Dear [NAME],

I noticed that you have previously placed your home on the market and that your listing expired without a successful sale.  I would like to take a moment to introduce myself, as I would very much like to see that turned around for you.

As a [REALTOR®/AGENT/BROKER], I am very familiar with your area.  I have completed many successful sales in the vicinity of your home and feel certain that I can help you accomplish your goals regarding the sale of your property.

Of course, we all know that a successful sale requires a successful plan.  I have a well established base in your area and am prepared to sit down with you and share some things your previous agent may have missed.

Selling your home is one of the most important financial decisions you can make.  Normally, one’s home is their most valuable asset.  There are key ingredients in devising a marketing strategy that will help insure that you receive the full financial potential available to you through the sale of your home.  In addition, that same well planned strategy can minimize the amount of time your home is on the market.  The first key ingredient is to select the right [REALTOR®/AGENT/BROKER].

I would love to have the opportunity to sit down with you to present a marketing plan that I know will produce great results for you.  Please contact me on my cell phone at [PHONE].  Having viewed your previous listing and your property, I am certain that you will be satisfied with the outcome of our meeting.




Thank You For Your Inquiry Letter


Dear [NAME],

Many thanks for expressing an interest in my services.  I realize there are numerous [REALTORS®/AGENTS/BROKERS] you might have chosen so I greatly appreciate the opportunity to fulfill your real estate needs.  I would consider working with you to achieve your goals both an honor and a privilege.

Feel free to contact me anytime at [PHONE], or visit my Web site at [WEB ADDRESS] for more information.

I truly look forward to fulfilling all of your real estate needs!





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Claim any article as your own—establish yourself as the expert to your customers!

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Home And Garden Articles Volume 1

Attracting Birds To Your Backyard
Backyard Summer Entertainment Ideas
Building A Home Theater
Childproofing Your Home
Cleaning Tips And Tricks
Cut Your Cooling Costs With These Money-Saving Tips
Decorating Ideas For Boys' Rooms
Decorating Ideas For Girls' Rooms
Do-It-Yourself Pest Control Tips
Family Three-Day Home Emergency Kit
Hanging Pictures 101
Home Safety Tips
Home Security Tips
Hot Decorating Tips
How And When To Prune Roses
How To Care For Your Lawn
How To Choose The Perfect Grill
How To Start A New Garden
How To Successfully Set Up A Freshwater Aquarium
Ideas For Organizing Your Garage
Landscaping Design Tips
Maintenance Tips For Your Home
Make Gardening A Family Affair
Mood Lighting With Tiki Torches
Patio Decor Ideas
Safety Tips For Barbeque And Grilling
Strategies To Reduce Dust In Your Home
Swimming Pool Safety Tips
Ten Most Forgotten Items During A Move
Ten Things Every Gardener Should Know
Tips On Saving Energy And Money At Home
Tips On Setting Up Your Outdoor Music System
Tips To Make Your Move Easier
Top Five Ways To Ruin Antiques
Unclutter Your Home In Ten Easy Steps
Use Flowers To Add Color To Your Home
Watering Your Lawn The Right Way
Ways To Make Your House Smell Good
Ways To Reduce Your Heating Bill
Your Home First Aid Kit - Ten Must Haves

Home And Garden Articles Volume 2

A Homeowner's Toolkit
Build Your Own Deck - Choosing The Right Material
Can A Bathroom Remodel Increase Your Home's Value
Choosing The Best Lighting For Your Space
De-Clutter Your Kitchen
Decorating For Men - Creating A Man-Friendly Space
Decorating With Plants
Defining Distinct Spaces In A Large Room
Getting Your Garden Ready For Winter
Give Your Front Porch A Style Makeover
Green Laundry Tips - Save Money And The Environment
Hot Tub Purchasing Tips
Is A Pool Right For Your Property
Start A Kitchen Herb Garden
The Latest In Window Treatments
Using Bright And Bold Paint Colors

Home And Garden Articles Volume 3

Decorating For Small Spaces
Give Your Old Furniture New Life
Home Theater Tips And Tricks
Maintaining Air Quality In Your Home
Sealing Your Windows And Doors Against Leaks
Simple Ways To Add A Splash Of Color To Any Room
Solar Lighting For Your Yard
Storage Solutions For Your Child’s Toys
The Best Ways To Reduce Your Water Bill
Using Your Fireplace Safely

Home Buying Articles Volume 1

Benefits Of Home Ownership
Buying A Home With Bad Credit
Buying Verses Renting A Home
Buying Your First Home
Earnest Money Deposit
Finding Your Perfect Home
Home Buying Checklist
Home Buying Negotiating Tips
Home Warranty
Things Needed After Purchasing A Home

Home Buying Articles Volume 2

A Single Woman’s Guide To Homeownership
Buying A Fixer-Upper - Are You Ready For The Work
Buying A Foreclosed Property - What You Should Know
Buying A Home Long Distance
Buying A Home That Can Grow With Your Family
Getting To Know The Neighborhood Before Buying A Home
Hiring A Home Inspector
How Much House Do You Need
How To Handle A Bidding War
How To Handle A Motivated Seller
Is An Income Property Right For You
Negotiating Contract Contingencies From The Seller
Understanding Buyer Closing Costs
What A REALTOR Can Do For You As A Buyer
What Is A Property Survey
What To Consider Before Buying An Older Property

Home Buying Articles Volume 3

A Nice Home Or A Nice Neighborhood - Which Matters More
Choosing A REALTOR You Can Trust
Examining A Home Objectively - What Matters And What Doesn’t
Finding A Neighborhood With Great Schools
Homeowner’s Associations - What You Need To Know
How Much Yard Do You Need
Making An Offer - Negotiating Your Buying Price
Selecting Homeowners Insurance
Should You Consider A Condominium Or Townhome
When To Consider Raising Your Home Buying Budget

Home Selling Articles Volume 1

Choosing The Right Listing Agreement
Five Steps To Holding A Successful Open House
Getting Your Home Ready To Sell
Home Selling Checklist
Marketing Tips
Pricing Your Home To Sell
Selling A House With Pets At Home
Top Ten Home Showing Tips
What Are Lockboxes
When Is The Right Time To Reduce The Price

Home Selling Articles Volume 2

Are Your Neighbors Affecting Your Home’s Value
Avoid The Most Common Mistakes When Selling Your Home
Creating Curb Appeal
Eight Things To Consider Before Listing
Home Seller Disclosure Obligations
Home Staging - Should You Hire A Professional
Protecting Your Privacy While Your Home Is On The Market
Repairs To Make Before Selling Your Home
Sell Or Remodel - Which Is Right For You
Sell Your Home Fast - Five Tips To Get A Fast Sale
Selling Your Home - Why You Need A REALTOR
Selling Your Home During The Holidays
Selling Your Home In A Buyer’s Market - How To Maximize Your Profit
Staging An Open House That Won’t Cost You A Fortune
Ten Tips To Successfully Market Your Home
When Should You Accept A Low Bid

Home Selling Articles Volume 3

Five Things You Should Put In Storage While Selling Your Home
How Long Should You Keep Your Home On The Market
Negotiating With A Buyer
Quick Clutter Fixes For Unexpected Showings
Selling A Home When You Have Kids
Should You Show An Empty Home
Simple Ideas To Make Your Home More Welcoming To Buyers
The Downside To A Sale By Owner
The Home Remodels That Will Most Increase Your Selling Price
What Season Is Best To Sell

Financing Articles Volume 1

Buying A Home With Past Credit Problems
Calculating Your Monthly Mortgage Payments
How Much House You Can Afford
How To Buy A Home With A Low Down Payment
Recognizing Predatory Mortgage Lenders
Shopping For The Best Home Loan
Step-By-Step Guide In Obtaining A Home Loan
Things You Need When Applying For A Home Loan
Types Of Home Loans
Understanding The Closing Process

Financing Articles Volume 2

A Reverse Mortgage - Is It Right For You
Avoiding Mortgage Fraud
Finding A Mortgage Broker
Finding The Best Fit For Your Mortgage
Finding Your Credit Rating
Fixed Mortgage Vs. Variable Rates - Which Is Right For You
Getting A Second Mortgage
Negotiating An Owner Financing Purchase
Paying Off Your Mortgage Faster
Protect Yourself From Unexpected Mortgage Loan Adjustments
Taking Advantage Of Low Interest Rates - Should You Refinance Your Mortgage
The Advantages Of Pre-Approval
Tips For Getting Your Down Payment Faster
Understanding Interest Rates
Why You Should Avoid Subprime Lenders
Will You Qualify - What You Need To Get A Mortgage

Financing Articles Volume 3

All About Home Equity Loans
Applying For A Joint Mortgage Loan With Your Spouse
Balloon Payments - What They Mean To You
Can You Buy A Home With No Down Payment
FHA Loans - What They Are And Who Qualifies
First Time Buyer Loan Tips
How Much Cash Will You Need To Close
Insurance And Property Taxes - Should You Add Them To Your Mortgage Payment
Interest Only Loans - What You Should Know
Tips For Qualifying For A Better Interest Rate

Holiday Articles Volume 1

Christmas Decorating Ideas
Creative Ways To Say I Love You On Valentine's Day
Father's Day Gift Giving Ideas He'll Love
Halloween Safety Tips
Have Some Fun With Easter Eggs
How To Make The Fourth Of July Fun For Kids
New Year's Eve Decorating Ideas
St. Patrick's Day Ideas For Family Fun
Thanksgiving Menu Ideas
Ways To Thrill Mom On Mother's Day

Holiday Articles Volume 2

A St. Patrick's Menu That Your Guests Will Enjoy
Create A Romantic Dining Room For Valentine's Day
Create A Spooky Yard For Halloween
Create Kid-Safe Jack O Lanterns
Decorating For Christmas The Green Living Way
Decorating For Thanksgiving Using The Bounty Of The Season
Decorating For The Fourth Of July - Show Your Patriot Pride
Easy Easter Decorating Ideas
Hanukkah Decorating Ideas
Host A Chinese New Years' Party
Memorial Day Picnic Menu Ideas
Mother's Day Brunch - Decorating And Menu Ideas
Planning A Fun Fourth Of July Block Party
The Right Christmas Wreath For Your Front Door
Tips For The Perfect Turkey

Holiday Articles Volume 3

A Mother’s Day Menu Your Kids Can Prepare
Celebrating New Year’s With Young Children
Fabulous Homemade Halloween Costumes
Holiday Meal Ideas You Can Prepare Ahead Of Time
Is A Real Christmas Tree Right for You
Planning The Perfect Easter Egg Hunt
Planning The Perfect Memorial Day Barbeque
Preparing Your Home For Holiday Guests
Safety Tips For Fourth Of July Fireworks
Valentine’s Day Crafts For Kids

See sample articles below.


Home And Garden Article


Start A Kitchen Herb Garden

There is nothing like fresh fruits and vegetables from your own garden to give your health and taste buds a treat.  Starting a kitchen herb garden is a great and easy way to give your food the fresh taste of summer all year round, and it is easy and inexpensive, too!

Pick A Spot That Gets Good Light

Most herbs require a good amount of sunlight to grow, so choosing a spot where they get direct light is important to making sure your herbs flourish.  If your kitchen doesn’t get sufficient light, consider moving your herbs to a room that gets better light or purchasing an indoor herb garden kit that has a grow lamp.

Choose A Good Selection Of Herbs

While there are great herb garden starter kits that offer a useful selection of herbs, if they are not herbs you use often in cooking they are probably not the best choice.  Also be sure you choose herbs that are compatible with the kind of light available in your space.

Know The Right Conditions For Growth

As mentioned, herbs need a considerable amount of sunlight, but they also require rich moist soil to grow to their full potential.  Having your indoor herb garden by the kitchen sink is ideal.  Also, making sure the soil gets proper drainage by planting herbs in pots with draining holes and adding stones to the bottom can make a big difference.

To Fertilize Or Not

There are a number of resources on indoor herb gardens that recommend you use fertilizers to give your herbs the maximum growth potential. However, there are many great natural choices that will not affect the taste or nutritional value of your herbs, and are better for the environment.

A kitchen herb garden is a great way to boost the nutritional value and taste of your food, and will bring some of summer’s taste and feel into your home all year!


Home Buying Article


Buying A Home That Can Grow With Your Family

If you are a first time homeowner, or are purchasing a home after a major life change such as marriage or having children, what should you consider to be sure your new home can grow with your changing family?  The time and effort that go into purchasing and decorating a new home, not to mention finding it in the first place, means that you’ll want to ensure that your home will be right for you and your family for years to come.  So what should you look for in your new home so that it will give you enjoyment and be functional both now and in the future?


Though a cute two-bedroom home may be right for a newlywed couple, this type of space will likely soon be outgrown if there are any children in your future or if you and your spouse like to entertain.  You will also want to consider the number of bathrooms and the facilities in them.  Having only one toilet or shower can certainly put stress on a growing family.


Special features of a home, such as a finished basement, central air, and a large yard can make your home a more functional and enjoyable space, especially if you have or are considering starting a family in the near future.  You may also want to consider the age of the home you purchase and its features or appliances, as this may lead to future costs that may put stress on your financial situation at a time when one spouse may be at home caring for the children.


Location is also an important consideration when choosing a home that can grow with your family.  Choosing a safe neighborhood is always an important point when selecting a family home, but you will also want to consider the proximity of good schools, community centers, and shopping.  Also, facilities such as parks and libraries can make a neighborhood truly a great place for families.  You may also want to consider the demographics of the area in which you are purchasing in order to be sure it is a match with your values.

As the old adage goes, home is where the heart is, and choosing a family home that is right for your family can really make all the difference in having a happy, fulfilling, and safe family life.


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